Changing how people see the world or getting people to take action starts with a compelling idea communicated in the right way. The challenge: people aren’t designed to change, and change doesn’t happen quickly. So how can you tell your story in a way that creates change?
Tamsen Webster is an idea strategist and messaging guru with a framework that helps individuals and organizations communicate their big ideas. She developed the “Red Thread” framework as a Weight Watchers Leader. She applied it as an Executive Producer for TedX, and a consultant to enterprises like Verizon, Johnson & Johnson, and State Street Bank. Listen now for a different, unique perspective on marketing, branding, and communication strategy.
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